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Analytics Overview

The Analytics Dashboard provides a holistic view of your AI workforce. Use this data to optimize spend, improve script performance, and identify high-traffic regions.
Analytics Dashboard

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Key Performance Indicators (KPIs)

The top ribbon of your dashboard displays 8 critical health metrics. These are updated in real-time as calls process.

Total Calls

Aggregate count of inbound & outbound sessions.

Avg Duration

Mean length of conversations (e.g., 1m 42s).

Total Credits

Cumulative cost incurred for the period.

Appointments

Total successful bookings confirmed.

Cost / Call

Average credit burn rate per interaction.

Top Agent

The specific bot handling the most volume.

Answer Rate

% of outbound calls picked up by humans.

Conversion

Success rate for defined goals (e.g., Sales).

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Visual Intelligence

Beyond raw numbers, Snowie visualizes trends to help you spot patterns. Chart Type: Line Graph
This graph plots call volume over time. Use the toggle to switch between Daily (tactical view) and Monthly (strategic view) to spot peak traffic hours or seasonal spikes.

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2. Efficiency Radar

Chart Type: Radar / Spider Web
A multi-variable comparison of your overall efficiency. It balances four competing metrics:
  • Credit Efficiency: Are you spending wisely?
  • Call Volume: Are you scaling?
  • Conversion Rate: Are calls successful?
  • Answer Rate: Is your data quality good?

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3. Geographic Heatmap

Chart Type: World Map
Visualizes the physical location of your leads. Larger “bubbles” indicate higher call density in that region, helping you localize prompts or acquire local phone numbers.

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4. Agent Leaderboard

Chart Type: Horizontal Bar
A ranking of your agents (e.g., “Sales Bot” vs. “Support Bot”) by total workload. Use this to identify which agent configurations are being utilized the most.