> ## Documentation Index
> Fetch the complete documentation index at: https://support.snowie.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Metrics

> Analyze call volume, agent efficiency, and geographic data.

## Analytics Overview

The **Analytics Dashboard** provides a holistic view of your AI workforce. Use this data to optimize spend, improve script performance, and identify high-traffic regions.

<Frame caption="Real-time Analytics Interface">
  <img src="https://mintcdn.com/ravanai-63bcda11/fh0GNQ4356RFKIqY/assets/images/analytics.png?fit=max&auto=format&n=fh0GNQ4356RFKIqY&q=85&s=138eec8e010ca256aceb8de83bc2ff57" alt="Analytics Dashboard" width="1046" height="1079" data-path="assets/images/analytics.png" />
</Frame>

## Key Performance Indicators (KPIs)

The top ribbon of your dashboard displays 8 critical health metrics. These are updated in real-time as calls process.

<CardGroup cols={4}>
  <Card title="Total Calls" icon="phone" color="#8B5CF6">
    Aggregate count of inbound & outbound sessions.
  </Card>

  <Card title="Avg Duration" icon="clock" color="#8B5CF6">
    Mean length of conversations (e.g., 1m 42s).
  </Card>

  <Card title="Total Credits" icon="coins" color="#8B5CF6">
    Cumulative cost incurred for the period.
  </Card>

  <Card title="Appointments" icon="calendar-check" color="#8B5CF6">
    Total successful bookings confirmed.
  </Card>

  <Card title="Cost / Call" icon="tag" color="#64748b">
    Average credit burn rate per interaction.
  </Card>

  <Card title="Top Agent" icon="trophy" color="#eab308">
    The specific bot handling the most volume.
  </Card>

  <Card title="Answer Rate" icon="phone-volume" color="#22c55e">
    % of outbound calls picked up by humans.
  </Card>

  <Card title="Conversion" icon="percent" color="#22c55e">
    Success rate for defined goals (e.g., Sales).
  </Card>
</CardGroup>

***

## Visual Intelligence

Beyond raw numbers, Snowie visualizes trends to help you spot patterns.

### 1. Volume & Trends

**Chart Type:** Line Graph\
This graph plots call volume over time. Use the toggle to switch between `Daily` (tactical view) and `Monthly` (strategic view) to spot peak traffic hours or seasonal spikes.

### 2. Efficiency Radar

**Chart Type:** Radar / Spider Web\
A multi-variable comparison of your overall efficiency. It balances four competing metrics:

* **Credit Efficiency:** Are you spending wisely?
* **Call Volume:** Are you scaling?
* **Conversion Rate:** Are calls successful?
* **Answer Rate:** Is your data quality good?

### 3. Geographic Heatmap

**Chart Type:** World Map\
Visualizes the physical location of your leads. Larger "bubbles" indicate higher call density in that region, helping you localize prompts or acquire local phone numbers.

### 4. Agent Leaderboard

**Chart Type:** Horizontal Bar\
A ranking of your agents (e.g., "Sales Bot" vs. "Support Bot") by total workload. Use this to identify which agent configurations are being utilized the most.